[Dreams Come True]49.로리 서덜랜드: 광고쟁이의 인생 교훈

Rory Sutherland presented that we can get life lessons from advertisements. There are two quotations. One of them is, “Poetry is when you make new things familiar and familiar things new.” There is some evidence, that things like social networking help do that. They give badge value to everyday little trivial activities. So they actually reduce the need for actually spending great money on display, and increase the kind of third-party enjoyment you can get from the smallest, simplest things in life. The second one is “We are perishing for want of wonder, not for want of wonders,” which I think for anybody involved in technology, is perfectly true. And a final thing: When you place a value on things like health, love, sex and other things, and learn to place a material value on what you've previously discounted for being merely intangible, a thing not seen, you realize you're much, much wealthier than you ever imagined./조지정 미디어아카데미 명예기자

[영상보기]로리 서덜랜드: 광고쟁이의 인생 교훈

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